November 4, 2009
CogniFitâ„¢, Inc., a leading maker of Brain Fitness Software announced additional findings of a study about the effectiveness of brain training programs. Independent researchers and CogniFit scientists compared the improvement in cognitive abilities among people who used mentally-stimulating online games and puzzles to a personalized brain fitness training program.
They found that elderly subjects had greater cognitive improvement using CogniFit’s targeted brain training program than a group who used challenging, classic computer games. These results, which were released at the International Conference on Alzheimer’s Disease in Chicago, were consistent with findings from the same group of subjects which used a different assessment technique.
“This research provides further proof that brain fitness training which is based on the latest neuroscientific evidence works, and it works better than random but challenging activities to develop the full range of cognitive abilities,” said Evelyn Shatil, Head of Cognitive Science at CogniFit. “Cognitive impairment has a huge impact on the quality of people’s lives as they age, so these findings are great news.”
The brain fitness industry is showing rapid growth following recent scientific discoveries about brain plasticity. Brain plasticity refers to the brain’s ability to create new connections in response to mental stimulation, even at an advanced age. While several companies have developed brain fitness programs to help people improve their memory and other cognitive skills, only CogniFit products have personalized training for those skills that are most important and most in need of development.
Today, there is increasing evidence that verifies the effectiveness of scientifically-developed brain fitness software. This study from CogniFit shows that brain training which is personalized to the needs and skill levels of an individual can offer greater cognitive benefits than challenging, classic computer games.
The company also offers its training through selected partners including Catalyst Partners and Young Drivers of Canada. To learn more about CogniFit, please visit the website at www.cognifit.com.
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